Customer Feedback Survey

Overview

General Customer Feedback Surveys allow you to gather open-ended insights, feature requests, and detailed opinions from your customers. These surveys are flexible and can be customized to your specific needs.

Unlike standardized surveys like NPS or CSAT, general feedback surveys use a mix of rating scales, multiple choice, and open-ended questions to gather comprehensive insights about specific topics, features, or experiences.

When to Use This Survey

• When researching new features or product direction
• To understand pain points in your product
• For gathering ideas and suggestions
• When you need detailed qualitative insights

Key Benefits

• Highly customizable to your specific needs
• Gathers rich qualitative data and insights
• Helps identify feature priorities and roadmap
• Builds customer connection through open dialogue

Best Practices

• Keep surveys focused on a specific topic or goal
• Limit to 5-7 questions to maintain completion rates
• Mix question types (rating scales, multiple choice, open-ended)
• Clearly communicate how feedback will be used